Strategy | Tactics | Results: Time Center was all about catering to young folks who were looking to get into a trade but weren’t really keen on the whole university scene. We rolled out this cool campaign called “You and Improved.” Imagine futuristic visuals showing young adults as these tech-savvy versions of themselves, all amped up with benefits like steady jobs, fat paychecks, awesome perks, and chances to grow. We went all out with these flashy, high-tech colors and fonts that scream “Hey, you can make your life better!”

And guess what? The campaign totally hit home. Many young guns, busy with their 20-something lives, were hooked. They saw the vision and were on board. Applications for the automated production coursework shot up, thanks to this rad campaign.