Strategy | Tactics | Solution: Picture this: the Maryland Transit Administration wanted a campaign that turned heads, something fresh and eye-popping. But, it still had to hammer home the perks of ditching the car and using public transport. This one was aimed at the folks who had a choice – those who could drive their own ride or hop on a bus.

We went all out with big, attention-grabbing graphics, splashy colors, and fonts that were anything but ordinary. The goal? To grab the attention of those busy bees and show them that taking the bus could be a game-changer they didn’t even realize.

But wait, there’s more! This campaign wasn’t just about getting you from A to B safely. It tapped into that inner desire to do something good for yourself and the community. It’s like a double win – making the right choice for you and the world around you.