Strategy | Tactics | Solution: CCBC needed a progressive way to brand their unique selling proposition to adults and teens while keeping with todays social technology. We created the “See what you can be” campaign to show that CCBC is the best choice to reach your goals and dream career. With a broad range of career choices, flexible scheduling and convenient locations, CCBC is the affordable way to get there. The interface between the cell phone and tablet and seeing the future of what you can be was a unique way of getting that message across and stood out from the competition in a way that peaks todays interest.