As an award-winning Art & Creative Director, I have 25 years of experience working in and with advertising agencies. My specialty is working with health and wellness professionals in healthcare, managed care, medical devices, and pharmaceuticals. Building healthy brands to drive response.
Strategy | Tactics | Results: Time Center was all about catering to young folks who were looking to get into a trade but weren’t really keen on the whole university scene. We rolled out this cool campaign called “You and Improved.” Imagine futuristic visuals showing young adults as these tech-savvy versions of themselves, all amped up with benefits like steady jobs, fat paychecks, awesome perks, and chances to grow. We went all out with these flashy, high-tech colors and fonts that scream “Hey, you can make your life better!”
And guess what? The campaign totally hit home. Many young guns, busy with their 20-something lives, were hooked. They saw the vision and were on board. Applications for the automated production coursework shot up, thanks to this rad campaign.