As an award-winning Art & Creative Director, I have 25 years of experience working in and with advertising agencies. My specialty is working with health and wellness professionals in healthcare, managed care, medical devices, and pharmaceuticals. Building healthy brands to drive response.
Strategy | Tactics | Solution:JD Neuhaus wanted to raise the perceived quality of their winches and cranes as the toughest and strongest in the industry. We developed a logo, which included a strong, industrial appearance centered around a u-bolt that is used to connect the winch crane to the lifting load. The double-entendre positioning theme “LIFT YOUR BUSINESS” and the “Extra-Industrial” campaign presented the product in a super-sized, larger than life format. The repositioning of the brand and the complementary campaign was designed to strengthening brand loyalty with established as well as new customers.